Why does Premanand Maharaj Ji emphasise Radha naam above all else?

Shri Premanand Maharaj Ji belongs to the Radha-vallabh sampradaya, rooted in the divine love of Radha and Krishna. He teaches that in this age — Kali yuga — the name of Radha Rani carries an extraordinary power. Radha is the hladini shakti, the supreme energy of divine bliss that even Krishna himself bows to. When you take Radha's name, you are reaching the source of all devotional love.

He explains it simply: Radha loves Krishna more than anyone, and Krishna loves Radha more than anyone. When you call Radha's name, you come to the very heart of divine love. And Radha is the one who grants bhakti — she is the grace-giver. Without her grace, even the greatest effort falls short. By taking her name, you are placing yourself in her care.

Maharaj Ji often says that Radha naam is not a distant, formal practice. It is a call between a child and their mother. When you say 'Radhe' you are calling her. And she always answers. He has said in many satsangs that he has seen with his own eyes what a genuine call of 'Radhe' can do — in grief, in confusion, in illness. The name is not just a word. It is her presence, condensed. That is why he returns to it, satsang after satsang: because he has seen what it does.

Based on Shri Premanand Maharaj Ji's satsangs.